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The 80s

Prima-Wrap

Prima-Wrap

At the beginning of the 1980s, just after the company became a ‘GmbH’, DIDYMOS got its first computer, a Compaq. From then on, letters and invoices were written using a DOS word processing program and the old typewriter and its correction ribbon were consigned to bin.

This original Compaq computer is still around today – it’s moved with us wherever we went and we’re amazed that we used to be able to get by with so little power and paid so much for it.

 

What’s in store for the baby wraps?

In the mid-1980s, the short cross carry tying method was invented and it proved very easy to use. Two crossed lengths of fabric hold the baby tightly. This method evolved into the front wrap cross carry method.

Today there is a wealth of variations and versions of all these basic carrying methods and we are constantly updating our tying instructions book with the most important ones.

 

 

Developing new Stripes Combinations

In earlier days when there was no photoshop nor other graphic software, patterns were designed by hand. This was a laborious, time-consuming task but a tangible and concrete design process. For developing new stripes combinations Erika Hoffmann used different possibilities: coloured paper which she cut and arranged according to her ideas, wax crayons and acrylic colours which were ideal as they can be mixed. You can see here the patterns “Katja” “Tobias” and “Lena” which she designed in this way.
By the way, pattern “Lena” partly made up nearly half of the production in the 1980s, a success equaled only by pattern “Katja” in the 1990s. Technologies have transformed graphic design and the weaving itself and, which has made it possible today to develop and offer a large diversity of new designs, patterns, colour and material combinations.

 

       

 

 

The First Office

In 1986, Erika rented an office for the first time; in the city centre of Ludwigsburg away from the idyllically located family home. It was a ground-floor apartment with four rooms. Here she boosted her children’s pocket money and paid their friends to package and send wraps, write invoices and send brochures.
At the end of the 1980s, Erika decided to trial fabrics that were not woven from pure cotton, but featured weft threads of other natural fibres such as hemp, linen and wool. These are fibres that are now essential to the DIDYMOS range.

 

 

Prospekte damals bis heute

brochures then and now

 

Englische Prospekte

english brochures

continuing to the 90s

 

back to the start